The Changing Face of Home Entertainment in India
Audio and video media have always been the primary sources of entertainment in India. It wouldn’t be an overstatement to say that the love for music and films runs through our veins. From classical to contemporary; ragas to reggae; film songs to latest Billboard hits — our love for music is as diverse as the country itself! The same is reflected in our preferences for films — everything from Hollywood to Bollywood and world cinema to regional gems find a place in our hearts and living rooms. In fact, our tremendous love and passion for the big screen are hard to find anywhere else in the world.
Shift in the consumer mindset
The growth in India’s economy over the last 20 years has led to a change in the mindset of Indian consumers. One area that has seen significant growth in the market for luxuries. This is evident by the variety of fancy cars, the number of large homes, and the popularity of branded apparel in cities across the country.
The way we perceive entertainment has undergone a change as well. Going to the movies used to be considered a luxury. But that’s no longer the case. The new standard in luxury entertainment now has to do with the technology of entertainment delivery, as opposed to the act of watching a movie to enjoy oneself.
Where is entertainment headed?
The next frontier of entertainment for the urban and semi-urban rich in India is the home cinema. Watching a movie in a theatre is a static, pre-planned experience, whereas home entertainment is on-demand and at your doorstep. Today, the technologies to transform home cinema into real cinema are widely available and moving into the mainstream of consumer consciousness.
With digital playing an integral role in our lives, entertainment is now consumed in a more unique way than it ever was before. For an increasing number of viewers, online streaming and subscription services like Netflix, Amazon Prime, Hotstar, and Apple TV have become a convenient and more accessible way to satisfy their entertainment needs. With big movies being made exclusively for these platforms, the home screen is fast becoming the main staging area for consumers.
Multi-channel digital sound with high definition picture has made one of the biggest positive changes in the entertainment industry since the invention of stereo. With consumers developing more refined tastes, it is easier to sell a high quality home-theatre ranging from two to fifty lakhs than a higher quality two-channel system costing one fourth as much! Everybody gains – the industry sells six speakers instead of two, as well as the associated electronics; production houses sell Blu-ray discs; and consumers enjoy better quality of entertainment.
Fortunately, not all of these systems are prohibitively expensive anymore. There are one-stop shops like Cinebels (www.cinebels.com), offering a wide range of audio and home theatre solutions. One can find solutions for home cinema speaker systems starting at Rs.30,000/- and going up to Rs. 45,00,000/-. Additionally, one can choose from an array of electronics, projectors and accessories to match the speakers to personalize one’s home entertainment requirements.
Today, an increasing cohort of consumers in India have the means and opportunity to experience real cinema in their homes. And their demand for top-quality home theatres and world-class sound systems is rising exponentially. Cinebels is at the forefront of these shifts, redefining the home entertainment experiences like never before. To know more about our extensive range of high-end audio and video solutions, visit: http://www.cinebels.com/ or walk into a Cinebels outlet today and explore the world of options we present.
